Alex duplan
The creative
Way
Creativity is the ability to see things differently.
✦
Creativity is the ability to see things differently. ✦
MEET YOUR multicreative & world class brand builder
I am a seasoned Executive Creative Director with over two decades of experience in the marketing industry. Fluent in both English and Spanish, I have a proven ability to craft compelling ideas that deeply connect with consumers. I specialize in leading creative teams to develop and execute impactful campaigns across a broad range of platforms, from traditional media to cutting-edge digital channels. My expertise includes building world-class brands, from startups to established giants, by creating foundational brand platforms and delivering precise, consumer-centric solutions. I am deeply passionate about storytelling and excel in writing concise, engaging content that captures audiences' attention. With more than a decade of experience in directing video and film, I bring strong production and editing skills to the table. Additionally, I have a successful track record of developing and launching high-impact digital campaigns, including those showcased at the Super Bowl.
Let’s build your brand together.
Let’s build your brand together.
Super Bowl Digital Campaigns
Review all the creation processes, facts, data, and results related to Avocados From Mexico's Super Bowl digital campaign.
Review all the creation processes, facts, data, and results related to Avocados From Mexico's Super Bowl digital campaign.
Some great work goes down in history until today.
HBO
BOY SCOUT of AMERICA
HERSHEY’S
MULTIVA
MISSOURI DEPARTMENT OF HEALTH
BUD LIGHT
INTERNET SAFETY 101
OMNILIFE
“If you care about creative ideas, do yourself a favor. Download The Creative Playbook.”
“If you care about creative ideas, do yourself a favor. Download The Creative Playbook.”
But wait,
there’s more.
Creative social media that defeats the algorithm.
POPULAR
Creativity can defeat the Social Media algorithm
*
Creativity can defeat the Social Media algorithm *
You can defeat the SM algorithm and achieve your marketing goals.
The algorithm isn’t broken. Your thinking is.
You don’t beat it by posting more, louder, or faster. You beat it by making something worth stopping for. Algorithms don’t decide what matters—people do. They follow attention, emotion, and behavior—not tactics. When something feels different, honest, human, or uncomfortable, people pause. They watch. They share. And only then does the algorithm show up to take credit. Creativity isn’t decoration. It’s the weapon. And the moment you stop trying to please the machine, the machine starts working for you.
If you want the full thinking behind this—real examples, frameworks, and the creative principles that actually move algorithms—download the e-book. It’s not about gaming the system. It’s about building work the system can’t ignore.
Creative is the way. Some case studies with great results.
METRO PCS
BUD LIGHT
LEVI’S
HEINEKEN
Creativity can defeat the algorithm
Creativity can defeat the algorithm
great pieces of my directors work.
Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Request more directors work here
+
Request more directors work here +
We Use AI. But We Think Like Humans.
POPULAR
Request Director’s Reel
✦
Request Director’s Reel ✦
STILL HAVE QUESTIONS? let’s chat.
